Our Story

Bellylabs began with a simple yet powerful idea: there must be a better way!

As dedicated dog breeders, we were constantly faced with the challenge of determining whether our dogs had successfully conceived.

After years of careful planning and anticipation, waiting for confirmation of pregnancy was always a stressful and uncertain process. We wanted to create a solution that would be more convenient, less stressful, and ultimately easier for breeders and pet owners alike. This desire to improve the experience for ourselves and others sparked the beginning of something special.As we delved deeper into the issue, we realized that dog pregnancies were not just significant for breeders, but for future puppy owners as well.

Many were anxiously awaiting news, eager to know if their long-anticipated pups would soon be on the way. We recognized that these social moments needed answers, and we wanted to be the ones to provide that clarity. This shared excitement and anticipation were central to our vision, motivating us to find a solution that would benefit not only breeders but also the families eagerly awaiting their new furry members.

Our journey officially began in 2017, and with the support of experts and our team, Bellylabs took shape. What started as an idea soon blossomed into a company driven by innovation and a passion for pet wellness. Based in Helsinki, Finland, we now offer a comprehensive range of health and wellness testing products for pets, making at-home testing accessible for breeders and pet owners worldwide. With the generous support of the Centre for Economic Development, Transport and the Environment, as well as Business Finland, Bellylabs continues to grow, bringing convenience, accuracy, and peace of mind to pet owners everywhere.

Annika Lundström

CEO

Sales, Distributor Contacts
annika@belly-labs.com

Anni Eskeli

Chief Product Officer

Product and Development
anni@belly-labs.com

Niina Rovio

Chief Digital Officer

Digital Marketing and eCommerce
niina@belly-labs.com

Bellylabs is a proud member of American Pet Products Association (APPA)