Annika Lundström CEO Bellylabs

Bellylabs Appoints Former Musti Group Director, Annika Lundström, as New CEO

May 27, 2024

Bellylabs, a global forerunner in the innovative at-home testing of dogs, proudly announces the appointment of Annika Lundström as its new Chief Executive Officer (CEO), effective June 10th, 2024.

With over a decade of invaluable experience in the pet industry, Annika Lundström brings a wealth of expertise to her new role. Having served as the Head of Category and Sourcing at Musti Group, one of Europe's premier pet specialty retail chains, Annika played a pivotal role in the success story of the organization. Her extensive international commercial background, proven track record of strategic leadership, and skills in assortment management make her the ideal candidate to lead Bellylabs into its next phase of growth and innovation.

Prior to joining Bellylabs, Annika served as the Head of Category Management at Wolt, a subsidiary of the Nasdaq stock exchange listed Doordash. Her tenure at Wolt further solidified Annika’s reputation as a visionary leader with a deep understanding of market dynamics, partner relations, category management and consumer trends.

Commenting on Annika Lundström's appointment, the Chairman of the Board of Bellylabs, Timo Helosuo stated, "We are extremely pleased to welcome Annika onboard. Her exceptional leadership skills and international pet industry expertise will be instrumental in driving Bellylabs forward as we continue to expand our global footprint and enhance our product offerings."

Simultaneously, the company expressed its gratitude to outgoing CEO and Co-Founder, Jarno Kukila, for his contributions over the past seven years. Under Jarno's guidance, Bellylabs has evolved from a mere concept into a thriving international enterprise. The Board extends its best wishes to Jarno as he embarks on new ventures.

Annika Lundström will officially assume her duties as CEO on June 10th, 2024, and can be reached at for further inquiries.

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For more information about Bellylabs, visit:

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