The Better Breeder Certification Program recognizes purposeful dog breeders dedicated to the preservation and advancement of their breed. Conservation breeders have long struggled to differentiate themselves from backyard, for-profit, and commercial breeders in the minds of the general public.
This program was established to help purebred puppy buyers identify better breeders. The Better Breeder Institute certifies breeders who produce healthy, beautiful, and predictable puppies bred to the Breed Standard. Certified breeders meet high standards, including breed-specific health testing, championship titles, specialty breed club membership, and ethical breeding and business practices.
The Better Breeder Institute believes in the importance of breed-specific health research. This is the only breeder recognition program that directly contributes to health research at the parent club level. A portion of every application fee is donated to each applicant’s national breed health program or organization, which directly supports efforts to breed a better dog.
To fortify this program, the Better Breeder Institute has brought together many of the leading and most respected brands in the dog industry – like Bellylabs. These supporting companies recognize the quality of purposefully bred purebred dogs and the efforts conservation breeders make to preserve and advance their breeds. Certified breeders are provided with access to exclusive discounts and promotions from these partners.
To learn more, go to https://betterbreeder.org/breeder-certification-program/
