This year has brought a few changes to the Bellylabs team. Two new team members have joined the company, and leadership has transitioned as co-founder and owner Anni Eskeli stepped into the role of CEO.
I’m Anni, the CEO and co-founder of Bellylabs. Bellylabs started in 2017 with the simple idea, there has to be a better way. I’m a lifelong lover of animals, having had dogs for almost my whole life as well as horses growing up. Currently I have Roo, a 12 year old Miniature Bull Terrier at home. We have expanded from home pregnancy testing into supplements now and this has brought us many new opportunities and interesting partners to work with. I’m most excited about developing new products and figuring out how we can expand our product range even further with my team.
I’m Anna, Key Account Manager at Bellylabs. My path into the pet industry has been anything but traditional. After working in a different field, I brought my international experience to Bellylabs, where I’ve especially enjoyed working in a global environment and connecting with people from different cultures. Animals have always held a special place in my heart, even though I didn’t grow up with pets in my own home. Thanks to family and friends, I was fortunate to spend plenty of time with animals throughout my childhood. As an adult, I fulfilled a lifelong dream by adopting a rescue dog from Greece. Today, I’m grateful to combine my professional experience with my passion for animal wellbeing every day.
I’m Mirva, and I joined the Bellylabs team with over 10 years of experience in the pet industry. Animals have been part of my life since I was young, and I also have experience as a breeder. At home, I currently share my life with a female Shiba Inu. At Bellylabs, I work with product development and supplier collaboration. During my first months here, I’ve especially enjoyed being part of a long-term development project and helping build our stand for the world’s largest B2B pet industry trade fair.
The Bellylabs team is united by a shared passion for animal wellbeing and innovation in the pet industry. As the company enters this new chapter, there is plenty to look forward to in the months and years ahead.
